Digital Board Replacement (DBR)


We use Digital Board Replacement (DBR), which has reinvigorated a traditional sports marketing platform, taking it to new heights. This ground-breaking technology means that viewers of the match see their choice of billboard advertising specifically tailored for each geographic region.


Benefits of Digital Board Replacement (DBR)


Continuous
Memorable
Consumer-friendly




Get around advertising avoidance

45%of people pay attention to TV commercials
26%of people multitask when TV commercials come on
15%of people skip TV commercials if they can
42%of people have a negative view of brands that disrupt their viewing experience
67%of fans ignore banner ads
80%of people who know about ad blockers use them

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