Digital Board Replacement (DBR)

We use Digital Board Replacement (DBR), which has reinvigorated a traditional sports marketing platform, taking it to new heights. This ground-breaking technology means that viewers of the match see their choice of billboard advertising specifically tailored for each geographic region.

Benefits of Digital Board Replacement (DBR)


Get around advertising avoidance

45%of people pay attention to TV commercials
26%of people multitask when TV commercials come on
15%of people skip TV commercials if they can
42%of people have a negative view of brands that disrupt their viewing experience
67%of fans ignore banner ads
80%of people who know about ad blockers use them

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